Monocle magazine
June 18th, 2009
I love Monocle. I know £5 is pretty steep for a magazine, but Esquire is £4.25, and GQ is about the same. Vanity Fair is the most similar in terms of content, and that’s not much cheaper either. If you haven’t read it already, and if you’re interested in quality journalism, travel, design etc. etc. you should give Monocle a try. Launched last year by Tyler Brulee, the founder of Wallpaper magazine (another good one, which has gone downhill since he left).
Even the physical qualities of Monocle set it apart from the competition. It’s thick like a book, the paper is high-quality, matt paper (I’m not sure if it’s recycled but it feels like it). The magazine doesn’t fall apart with advert inserts or different size advertisement sections. And it even smells nice. The typography and photography used are top-notch, and all done in-house.
At a time when the print press is suffering because of its lack of ability to re-invent for the Internet age, Monocle shows that a paper magazine which focusses on quality can succeed. And it’s a truly global magazine, based in London, which is an added bonus














Have you checked out the podcasts on their website? I’ve listened to a couple and they seem fairly promising.
I’m increasingly becoming a fan of seemingly “old-media” projects which offer something additional online.
Yeah I’ve heard one or two of their podcasts, quite good and regular (and they don’t charge, which is a miracle!).
I agree about the old-media projects. I think this is going to be a growth area, and Monocle has led the way. The key is quality though, and that can be hard to recreate.
I discovered Monocle at my local pub (a quirky country pub). Its design, paper quality and layout are impressive. I’m not sure I’m part of its targeted readers but it is a welcomed break from the usual monthly press.