Throughout the World Cup, how many times has Twitter failed? I’m getting to a really intimate level of friendship with the “Fail Whale” (see pic) right now… So Brazil was knocked out of the cup, what happens? Twitter fails. It’s not that hard to build an automatically scaleable, reliable web hosting architecture. Facebook manages, Google manages, Apple managed. Twitter has the money to do this.

It feels like they’re taking us users for granted, no? Can anybody challenge their ubiquity? I think these regular hours of downtime might help…