This week the Xbox One made its public debut at a press event watched by millions of people across the world.
Microsoft’s third home console is more powerful and PC-like than any of its predecessors, packing an eight core processor, 8GB of RAM and a 500GB hard drive.
However, the onboard technology may be a little less important than its connected features, since Microsoft repeatedly asserted the fact that this console will be using cloud computing to keep pace with an ever-changing market.
The cloud will not only be used to stream multimedia content direct to the Xbox One, but will also house save games, gameplay videos and a variety of other user-specific pieces of information.
Microsoft is even planning to allow game developers to take advantage of the power of the cloud further down the line, to boost gaming and entertainment experiences.
As the amount of bandwidth which is available to individual households increases, so too will the potential power of the Xbox One.
There were concerns that this console would require a constant web connection to function and although this is now known not to be the case, it does seem that without internet access, it will not be at its best.
Cloud computing as a consumer product is not a new concept, but it is something that is becoming increasingly common across a number of markets and platforms.
The cloud powers many modern smartphone services, as well as contributing to the thousands of businesses running web-based platforms for their customers today.
In the gaming sphere, Sony has already announced that cloud-based game streaming will eventually make its way to the PlayStation 4, while PC users have been able to access cloud gaming via OnLive for some time.
The cloud’s permeation of multiple markets does suggest that, as some experts believe, its ubiquity will eventually kill off the phrase that defines it.